Click for the complete infographic Why do consumers choose small businesses today? It’s personal. A web.com sponsored survey found 85% of consumers said they chose small businesses because they are: personal, intimate, human, face-to-face easy to to business with customer focused There’s never been a better time to be Small in business (Rule 6). Consumers […]
AlwaysOn Ranks Becky McCray As A 2013 Power Player In Technology Business Media
AlwaysOn announced their Power Players in Technology Business Media list, honoring the the editors, writers, and bloggers in the technology world who are keeping the Global Silicon Valley connected and informed. Becky McCray was included for her work at her award-winning blog Small Biz Survival. “This year’s Power Players in Technology Business Media list spans a wide […]
How to identify your national brand with local ties
Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.
National chains can borrow local connections
Even national retail chains can borrow some local connections. The Shops at Target are a new type of collaboration, taking products from small shops, “the shops we stumbled upon and couldn’t help but fall in love with” and putting them in Target stores around the country for six-week runs. And not just stacking them in, […]
