It shouldn’t be hard work for your customers to complain. They are helping you to improve, so make it easy for them to get a message to you.
|Contributor Jon Swanson.
Contributor Jon Swanson worked hard to complain constructively to two companies. He heard back from one, but not the other. He finally wrote about his customer service experiences, then shared that post until he finally heard from the second company.
“It’s a brand I care about,” Jon said.
And that’s the whole point. Most of your complainers complain because they care.
Do you treat them that way?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.