It shouldn’t be hard work for your customers to complain. They are helping you to improve, so make it easy for them to get a message to you.
|Contributor Jon Swanson.|
Contributor Jon Swanson worked hard to complain constructively to two companies. He heard back from one, but not the other. He finally wrote about his customer service experiences, then shared that post until he finally heard from the second company.
“It’s a brand I care about,” Jon said.
And that’s the whole point. Most of your complainers complain because they care.
Do you treat them that way?
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