Don’t let Zane Safrit’s Iowa cornfield backdrop fool you. He’s a sharp CEO-level business guy. In the cornfields.
Since 2006, Zane has been exchanging ideas with us. We seem to write about many of the same topics: failure, innovation, small towns, customer service. But he also brings great knowledge on word of mouth, health care, branding, and a whole raft of other topics.
Zane understands, really deeply understands, that it is outstanding performance that makes your business work. From having the phone ring to his desk if not caught by a certain number of rings, to celebrating failure on Fridays, to killing all advertising spending, he did the things it took to build up his people, build the company, and succeed against enormous outside pressures.
Today, Zane is consulting with startups and small businesses.
You’ll find more of Zane’s writings at his main blog, Zane Safrit, and on Duct Tape Marketing under Business Life.
Please help me make Zane feel welcome here.
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- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
Zane has finished contributing here, and we truly appreciate his excellent contributions over the past year.