Don’t let Zane Safrit’s Iowa cornfield backdrop fool you. He’s a sharp CEO-level business guy. In the cornfields.
Since 2006, Zane has been exchanging ideas with us. We seem to write about many of the same topics: failure, innovation, small towns, customer service. But he also brings great knowledge on word of mouth, health care, branding, and a whole raft of other topics.
Zane understands, really deeply understands, that it is outstanding performance that makes your business work. From having the phone ring to his desk if not caught by a certain number of rings, to celebrating failure on Fridays, to killing all advertising spending, he did the things it took to build up his people, build the company, and succeed against enormous outside pressures.
Today, Zane is consulting with startups and small businesses.
You’ll find more of Zane’s writings at his main blog, Zane Safrit, and on Duct Tape Marketing under Business Life.
Please help me make Zane feel welcome here.
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- Holiday 2022 marketing: Tell your founding story - December 1, 2022
Zane has finished contributing here, and we truly appreciate his excellent contributions over the past year.