Don’t let Zane Safrit’s Iowa cornfield backdrop fool you. He’s a sharp CEO-level business guy. In the cornfields.
Since 2006, Zane has been exchanging ideas with us. We seem to write about many of the same topics: failure, innovation, small towns, customer service. But he also brings great knowledge on word of mouth, health care, branding, and a whole raft of other topics.
Zane understands, really deeply understands, that it is outstanding performance that makes your business work. From having the phone ring to his desk if not caught by a certain number of rings, to celebrating failure on Fridays, to killing all advertising spending, he did the things it took to build up his people, build the company, and succeed against enormous outside pressures.
Today, Zane is consulting with startups and small businesses.
You’ll find more of Zane’s writings at his main blog, Zane Safrit, and on Duct Tape Marketing under Business Life.
Please help me make Zane feel welcome here.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
Zane has finished contributing here, and we truly appreciate his excellent contributions over the past year.