by Steve Yastrow, Tom Peters blog
I have, for the past few years, been using the following definition of a customer:
Anyone whose actions affect your results
I have found it to work in just about any situation. (It helps explain why vendors and employees are customers, too. Not to mention bankers and municipal authorities.)
[small biz] [rural] [entrepreneurs] [customers] [Steve Yastrow]
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
[…] as well to complicated ideas you are “selling” to anyone. (Remember that a customer is anyone whose actions affects your results.) If you want buy-in on a complicated project, layer the […]