How to identify your national brand with local ties

BySmall Town Rules

Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.

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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is a book written by Becky McCray and Barry Moltz. It was published in 2012 by Que Biz Tech and was reprinted internationally in 2015.

Published: August 11, 2013

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