for Big Brands and Small Businesses

“The award-winning book”

by Small Biz Survival Publisher Becky McCray and Barry Moltz

How to identify your national brand with local ties

By

Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.

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