Can you have too much growth? What do you do with your business when you are hit with sudden popularity that outstrips your ability to produce?
Carl V. Natale, @mainebusiness on Twitter, shared the link to When Being Too Good Becomes Bad, at Seeds of Growth. It was originally published by Brand Autopsy. (Thanks, Jay Ehret, for the link to the original.) It tells the story of tiny Snow’s BBQ being labeled as the best in the state by Texas Monthly. It also tells how they are unwilling to simply ramp up production. It’s an interesting insight into how one business is trying to cope.
Don’t miss the follow up article on Eyecube, Scarcity, Storytelling and Having Your Business Blowed Up. I see the value in scarcity. How would you add value and profitability to higher demand?
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