Here’s a Tom Peters definition:
Business* (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.** (**Employees, Customers, Suppliers, Communities, Owners, Temporary Partners)
small biz rural entrepreneurship Tom Peters business
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.