Seen on the streets of Chicago: Rolling Rock is “Born Small Town.” Stop by their website, and you’ll see that they are embracing the “small town character.” Rolling Rock clearly gets that consumers are ready to embrace small towns. Is your brand ready for the shift in consumers?
Airline brands are thinking big city and small town
Another brand is recognizing the “small town” shift in consumer feeling: Delta Airlines. Delta’s ground operations at the Atlanta airport are sporting signs with “Atlanta’s Airline,” “Proud to call Atlanta home,” and “Atlanta’s hometown airline for 70 years.” It’s a Small Town Rule 7: Build You Local Connections play by the brand. Consumers are […]
A Party to celebrate Small Town Rules
On Wednesday, May 30, 2pm Central, join us for a celebration of Small Town Rules. We will have special guests, Chris Brogan, Liz Strauss, C.C. Chapman and Rieva Lesonsky as well give out 10 free copies of the book. Join us for an interactive event! You can call in to join us at (347) 426-3202, or […]
Planning for zero or prepping for a flatline
Carol Tice writes over at Entrepreneur that planning for the crash is something large organizations do well. Her background in risk management gives her a good perspective, though I’d argue that plenty of large organizations have missed this lesson, too. Carol lists off seven key risks that companies should look at. Commentors have added a […]
