Lots of small towns have a good handle on the importance of the arts. Some have arts councils and arts festivals, and most are starting to better value rural artists. What about the larger concept of culture? Culture is usually only mentioned around urban areas. Rural is almost thought of as the opposite of “cultured.”
One definition I’ve heard of art is how people make meaning for themselves. That’s pretty good, I think. People create things that make meaning out of their lives and surroundings. Culture includes that and more.
Culture is the intersection of people and place.
When a particular group of people live in a particular place, they create ways of doing things that are their culture: Finding, growing and preparing food; making music; designing buildings; decorating themselves and their clothing; furnishing their surroundings; doing business with each other and surviving the weather. All of these elements of culture exist in rural places.
People living in a place developed a culture that drew from the characteristics of the place itself to create new ways that make life better, easier, richer. When new people arrive, they bring their culture with them, and they interact with the local culture and the place, enriching the mix. When people of different cultures meet in a place, each is influenced by that place and by each other.
Culture is not about preserving a static version of our past ways only for tradition. Culture is a reservoir of shared experiences, a toolkit that equips us to thrive and adapt.
Culture helps us prosper in the future. We bring forward our ways that define us and our place even as we adapt, adopt new ways or even move to a new place.
This is the real reason we teach our culture to our children. It’s not just folk songs or crafts, it’s people, places and our special ways. These are important because they connect us to the past and the future and to this place where we are now.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.