Downtown Alva, Oklahoma, tells the story of its reinventions: from farming community, to retail trade center, to an emerging arts and culture district. Photo by Becky McCray.
How many times has your town lost its economic reason for being?
Think back to the reason your town was founded. Did it start with farming or transportation? Maybe it was minerals or other natural resources. No matter what it was, I’m willing to bet that it’s not the prime driver in your town right now.
Do you know what the next economic reason was that kept your town alive? Was there a boom? A new factory? Did a highway come through? Even that might not be your town’s reason now.
My point is this:
Every town has lost its economic reason for being, maybe multiple times. The survivors keep reinventing themselves.
One response I got to this was, “If we could realize ahead of time when the ‘reason’ will be lost, that would be a superpower.”
True, but I have another thought. We could deliberately cultivate new ideas all the time. Being “Idea Friendly” would be our superpower.
We’d be able to reinvent our town over and over because we’d always be trying new ideas. It wouldn’t matter whether we could predict when or how we’d lose our current reason for being. We wouldn’t need to guess what our next reason would be. We would only have to try and then observe. And then keep trying new things.
This article first appeared in A Positive View of Rural, Becky’s email-only newsletter. Sign up to get it every week:
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
