• Survey of Rural Challenges
  • Small Town Speaker Becky McCray
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

How to cope with wild swings in income using the pressure tank method

By Becky McCray

When I was a kid, we had a water well at our house. The pump would run long enough to fill up the tank, then shut off. So the water pressure in the house was either all or nothing, kind of like your income.

Being self-employed is almost synonymous with wild swings in income. Compared to a steady job with a steady paycheck, self-employment feels like a roller coaster ride.

And it’s not just self-employed. It’s also all kinds of people with irregular income. Recent data reported at Small Biz Labs showed both people with low incomes and people with high incomes experiencing big swings in their income, month to month. While I don’t have the data on it, I’m sure this is especially true in rural areas where part-time employment and time between jobs can be larger challenges.

Our water pressure problem was solved with a pressure tank. Water flowed in when the pump was on, then a reserve of air pressure pushed the water out steadily as needed. What we need is a pressure tank for your income.

Rather than live through wild swings each month, pump your income into a pressure tank (a separate checking or savings account), and push out a steady amount each month.

Start scrounging up every extra dime and build up your pressure tank account. When you have one of those boom months with higher income, stuff as much as you can away in that account. Then when you hit the bust month with no income or low income, draw out a supplement to even things out.

If you’re really good, you can take your total annual income from last year, divide by 12, and use that as the baseline. Anything over the monthly average goes into the pressure tank. Anything under that, you get to supplement.

I shared this idea with my friend Marc Pitman*, and he told me more than a year later that he found it helpful. I hope you’ll find it helpful, too.

*Marc helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. Stop by Concord Leadership Group to get to know him. 

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

  • About the Author
  • Latest by this Author
Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
  • Start smaller: Any local business can be your incubator
  • Should I ask competitors before I start a business in a small town?
  • Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar

August 7, 2017 Filed Under: Best of, entrepreneurship, finance, rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Comments

  1. Marc A. Pitman says

    August 7, 2017 at 2:49 pm

    I’m so glad you blogged this!

    Loading...

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Partners

We partner with campaigns and organizations that we think best benefit rural small businesses. Logo with "Shop Indie Local"Move Your Money, bank local, invest localMulticolor logo with text that says "Global Entrepreneurship Week"Save Your Town logotype

Best of Small Biz Survival

A few people shopping in an attractive retail store in refurbished downtown building.

TREND 2025: Retail’s Big Split: what small town retailers can do now

99% of the best things you can do for your town don’t require anyone’s permission

Three kids in a canoe

Get started as an outdoor outfitter without breaking the bank

A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.

How to get customers in the door of small town and rural retail stores

Rural Tourism Trend: electric vehicle chargers can drive visitors

Wide view of a prairie landscape with a walk-through gate in a fence

Tourism: Make the most of scant remains and “not much to see” sites with a look-through sign

More of the best of Small Biz Survival

Copyright © 2025 Becky McCray
Front Page · Log in
%d