Think about why you marketing effort. Are you bringing more customers into the store now or are you looking to build your customer base for tomorrow? Both are worthy goals and both should be on your mind as you develop your marketing plan. What happens though is most often marketing focuses on today and we […]
Archives for July 2017
Clean Your Own Sidewalk
One of the towns I visited recently has a dirty sidewalk problem. It looks like every time it rained, dirt and leaves and stuff wash out of the streets and onto the sidewalks. Pretty messy. “We did a cleanup project once,” someone said. But dirt, like life, keeps happening. You’ll have a cleaner town […]
Enjoying Local Foods and Local Farmers
“I enjoy local foods.” I say and I hear that statement more and more. And as we are right in the middle of another season, this seems like a good time to think about the good tastes among other reasons for supporting local food. We know that agriculture is a big part of our economy. […]
Why your downtown looks empty
“We just don’t have as many businesses as we used to.” It’s one of those rural myths that I hear variations of all the time. “Our downtown is all boarded up. All the businesses are gone.” “Census numbers show fewer employers.” “We did a business count, and the number of businesses is way down.” But […]