Some marketing tools are good. Others are great. Typically a great marketing tool is having others talking about your business. Not paid ads but your own brand ambassadors telling your story. What makes it effective? It is part of our nature to trust other people. That is why reviews on your home page or posted […]
Archives for February 2016
How to Sell at Farmer’s Markets When You’re Not a Farmer
How to Wow the Big Town Farmer’s Markets, even if you’re not a farmer Guest Post by H. E. James Small town businesses like yours can often be limited in audience and market. Depending on how isolated your community is, it can be difficult to do business outside the community without simply going online. E-commerce […]
Put your good work in the Brag Basket
The Brag Basket is open! This one is for February 5-7, 2016. Bring your good news, big or small, to share with everyone. What good news will you share? Do you have some good work you’re proud of? What can you do in the Brag Basket? introduce yourself share some great news from this week […]
Reasonable Expectations for Ratings
Practically all of the guest blogs I write for Small Business Survival focus on tips to enhance the management or operational aspects of your business. This post, however, goes down a new road. I would love your thoughts on what you consider acceptable ratings, both as a consumer and as a business owner, when viewing customer […]