In response to “Want to develop your small town? Start with your assets, Luther Snow says,” two of you asked for more information about facilitating business-to-business marketplaces.
Simone Cahoj said in a comment:
I’d love some more ideas about facilitating a business-to-business marketplace. We have tried this but I think we need a different approach! :)
And Jim Ellis asked on Facebook for examples. So I’m asking you, too!
One example I’ve seen in a big city and liked was Let’s Do Business Tulsa. It provides an online directory of what’s available within the greater metropolitan area. That helps businesses find local sources for things they already buy. In many cases, they are able to cut the total cost by going with a local or regional supplier.
Notice that Tulsa chose to promote the entire region, not just their town. You should do the same: pull together a whole region for local sourcing. (How you define your region is up to you, and whatever makes sense for local commerce.)
What small-town or small-region examples of a business-to-business marketplace have you seen? What lessons can you share?
Want more advice on Shop Local campaigns? Get our Shop Local 2.0 booklet.
- Easy economic development tip: Write down all new businesses in your small town - September 17, 2018
- Commerce builds communties - September 10, 2018
- Quick insights into local tourism trends - September 3, 2018
- US small businesses can get small loans through Kiva - August 27, 2018
- Want to sell more in the evenings? Use this easy promotion - August 20, 2018
- When things go wrong, this is the secret way to keep customers happy - August 13, 2018
- From kids with summer jobs to kids with summer businesses with these small town business ideas - August 6, 2018
- Finding the money to renovate an old building in a small town: grants, loans and other funds - July 30, 2018
- Rural tourism trend: digital detox and off-the-grid vacations - July 23, 2018
- How will autonomous vehicles work in small towns? - July 16, 2018