Regional supermarket chain Piggly Wiggly is proudly proclaiming their localness as a selling point. This is exactly how to do Rule 7: Be Local.
“At Piggly Wiggly Carolina Company, we know what it means to be ‘local.’ Our founder, Joe Newton, had a vision when he started this grocery store chain in 1947 — to buy local, sell local, hire local and invest in the community. Today, we’re 100% employee owned and Joe’s vision holds true. The Pig has more than 100 stores and over 4,000 employee owners throughout South Carolina and southeastern Georgia. We support local businesses and farms. We invest in the communities of which we are a part. Piggly Wiggly is, and will always be, local since forever.”
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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is a book written by Becky McCray and Barry Moltz. It was published in 2012 by Que Biz Tech and was reprinted internationally in 2015.