Awareness of the world around you has been the start of many businesses. The business world is filled with examples of people who started a busines based on watching, reading and listening to things around them. Being aware may lead in many directions. Sometimes the product is already around, but it just takes the right […]
Archives for August 2013
Get your local tourism businesses online, quickly!
When promoting your small town tourism, one essential element is getting your local businesses online where your visitors can find them. But most of your small town businesses either have no website, or a website they don’t maintain, or a website that isn’t mobile-friendly. Rather than fight with all the local businesses about getting and […]
With customers, it’s better to explain before than apologize after
“What you say before the event is an explanation, after it’s an excuse.” Guest post by Jurek Leon, Perth, Australia Brisbane dentist Paddi Lund makes this point in his fascinating book Training customers to treasure your business. He has a ‘Welcome Book’ which is given to all new patients before their first appointment. This explains […]
How to identify your national brand with local ties
Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.