More examples of what we call “local pride” merchandise. It’s all part of Rule 7: Be Local.
This one is T shirts with your home state, from The Home T. Not as localized as, say Neighborhoodies, which localized down to the block for New Yorkers.
And here’s an Etsy shop with Local Pride necklaces, Ottava Designs, from Willington, Connecticut (population 5,900). They even place the heart over your hometown.
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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy is a book written by Becky McCray and Barry Moltz. It was published in 2012 by Que Biz Tech and was reprinted internationally in 2015.