As business owners, we’re bombed by marketing advice. Friends are eager to tell us what we “should” be doing. Articles are full of marketing advice we are “supposed” to follow. We know we have to do what “everyone else” is doing.
So we set up blogs, but don’t post on them. We create social media profiles, but never use them. We collect email addresses, but never mail to them. Why? We think that’s what we’re supposed to do.
Let me throw one more piece of advice at you, from the very smart Michael Port.
“There’s nothing you’re supposed to do. You’re only supposed to do what works for you.”
- How will autonomous vehicles work in small towns? - July 16, 2018
- A small town apprenticeship - July 9, 2018
- Time management: knowing what NOT to do - July 2, 2018
- 3 Types of Income Producing Activities: discovering, nurturing, delivering - June 25, 2018
- The easiest way to podcast is from your phone - June 18, 2018
- Dress up empty buildings with these creative window ideas - June 11, 2018
- Expensive code compliance doesn’t have to ruin your small town - May 28, 2018
- The next big opportunity downtown: the rooftops - May 14, 2018
- I’d like to feed business plan competitions to the sharks - May 7, 2018
- What can you do when a traffic detour cuts down on visitors to town? - April 30, 2018