Let’s think creatively about how we do good in our communities. I just ran across my notes from 2011, when I heard Alon Nir (@TheKotel) explain his project, Tweet Your Prayers. He called his talk “The Anti-Startup,” and he proceeded to tell us how he ignored all the “rules” of business to make a difference.
|Alon Nir explains his “Anti-Startup.”
You can borrow his principles to create
good in your own community.
1. Go to market without a product. Figure it out later.
He offered to take prayers to the wailing wall. When he got an overwhelming number, he found that people are eager to help when they see a good cause.
2. Users don’t have to actually use your product. Forget about traction.
People would download his prayer-submission app, but many would never open it. He learned that some users felt better just by having the app, even without submitting a prayer.
3. Outsource to competitors.
Lots of other tweet a prayer services have sprung up, and he sends people there, too.
4. Who needs a business plan? Just don’t monetize.
5. Create meaning and effect change.
(Email subscribers, if you don’t see the video, click to view this post online: The anti-startup.)
What do you think? Is there a place for the Anti-Startup in your community? Are you doing an Anti-Startup right now?
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021