For everyone who hates business plans, I keep finding alternative ways of planning. Here’s another one.
Sounds good: just mess around and try things, right? Well, that’s not quite enough.
Experimenting means more than just trying things. It means methodical testing. You have a specific idea you’re testing, and the test is designed to find out whether the idea is valid. And before, during and after the test you measure.
How do you use this as a replacement for business planning? Follow all the steps:
- Come up with an idea for your business.
- Figure out a way to test it.
- Set up a relevant measurement.
- Run the test while measuring.
- Measure how well it worked.
- Decide how to improve the idea and test that.
Not as simple as just “trying stuff,” but potentially powerful.
Do you think this could be a useful alternative to planning for you?
- The secret to effective follow up: What NOT to say - April 15, 2019
- How church buildings can do more for the community - April 8, 2019
- Ideas to fill empty display windows - April 2, 2019
- Know your customers: What do they want to be good at? - March 25, 2019
- 99% of the best things you can do for your town don’t require anyone’s permission - March 4, 2019
- Want more public attendance at your events? Make sure your signs include this specific phrase - February 18, 2019
- Know your customer: Who’s asking them questions? - February 11, 2019
- How restaurants can market each other in small towns - February 4, 2019
- SEO for voice search is different for rural small business - January 28, 2019
- What businesses would work in a small town with empty land - January 21, 2019