• Survey of Rural Challenges
  • Small Town Speaker Becky McCray
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Weekly Roundup: What does and does not work marketing online

By Becky McCray

Matt About Business Weekly Link Roundup

Each week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on small business solutions or resources online (or both!).

Enjoy!
Matt

Facebook for Business
Link: https://www.facebook.com/business
My Take: Facebook’s online resource center for businesses – a great place to start or learn more about what you can do with Facebook!


7 Ways To Get Your Website Ready to Convert Traffic From Your Publicity Efforts Into Prospects and Clients
Link: http://www.helpmywebsitesell.com/website-publicity-conversions/
My Take: Hard-hitting advice to increase website conversions – turning visitors into customers.


Top 25 Websites Offering Small Business Help
Link: http://www.businesscreditblogger.com/2010/09/27/small-business-help/
My Take: Looking for information and resources for small business? This post is a great jumping-off point!


Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic
Link: http://searchengineland.com/google-study-ppc-ads-do-not-cannibalize-your-organic-traffic-86972
My Take: An interesting look at the question of paid vs. organic search and whether you need both.


18 Social Networks for Entrepreneurs
Link: http://www.practicalecommerce.com/articles/2932-18-Social-Networks-for-Entrepreneurs
My Take: Some great sites for meeting and greeting online.


10 Must-Have Business Apps for 2011
Link: http://www.entrepreneur.com/article/220065
My Take: A solid list of tools for any business.


Making Sense of Facebook and Foursquare with a Business Perspective
Link: http://www.smcubedconsulting.com/2011/07/making-sense-of-facebook-and-foursquare/
My Take: Both sites can be used to market locally – learn how.


3 Daily Deal Sites For Entrepreneurs Offer Serious Business Savings
Link: http://suitcaseentrepreneur.com/entrepreneurs/3-daily-deal-sites-for-entrepreneurs-offer-serious-business-savings/
My Take: Great sites and good deals – I’ve been loving AppSumo!


What Doesn’t Work When Marketing Online
Link: http://smallbusiness.foxbusiness.com/entrepreneurs/2011/07/26/what-doesnt-work-when-marketing-online/
My Take: 9 online marketers answer the question, “What online marketing avenues have been the most ineffective for your business and why?”

LinkedIn Launches Button That Lets You Apply for Jobs
Link: http://mashable.com/2011/07/25/apply-with-linkedin/
My Take: Seems like this should have happened a long time ago…


Matt Mansfield is the Head Tour Guide at Matt About Business (http://www.mattaboutbusiness.com) where he helps entrepreneurs and Fortune 500 companies create strategies and tactics for managing and marketing their products and services both online and off.

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.

  • About the Author
  • Latest by this Author
Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
  • Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar
  • Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club
  • How to let customers know when changing your business hours

July 30, 2011 Filed Under: rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Partners

We partner with campaigns and organizations that we think best benefit rural small businesses. Logo with "Shop Indie Local"Move Your Money, bank local, invest localMulticolor logo with text that says "Global Entrepreneurship Week"Save Your Town logotype

Best of Small Biz Survival

A few people shopping in an attractive retail store in refurbished downtown building.

TREND 2025: Retail’s Big Split: what small town retailers can do now

99% of the best things you can do for your town don’t require anyone’s permission

Three kids in a canoe

Get started as an outdoor outfitter without breaking the bank

A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.

How to get customers in the door of small town and rural retail stores

Rural Tourism Trend: electric vehicle chargers can drive visitors

Wide view of a prairie landscape with a walk-through gate in a fence

Tourism: Make the most of scant remains and “not much to see” sites with a look-through sign

More of the best of Small Biz Survival

Copyright © 2025 Becky McCray
Front Page · Log in