We all know small town businesses like this: the whole place says, “go away!”
Customers walk in and feel like they are an interruption, an annoyance.
Here’s my question:
Is this your business? Are you sure?
You might be the offender, and not even realize it. Put in some extra effort today to make your customers feel welcomed and valued.
When a customer walks in the door, take a deep breath, and remind yourself of your average sale. Mentally say, “Thanks for the $50!” Smile and make them feel welcome.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Becky:
Wow! I just read this and it was totally unexpected content! btw congratulations on the brevity! I love short communications. ‘In today’s world’ and all of that…
When I read your ‘tweet-spin’ on this post I thought -‘That sounds more like California, where when you enter a store sometimes it’s almost like they shout: GET OUT OF HERE!-welcoming as a prickly pear or thorny bush-not something I match up with my idea of small town business. Maybe I don’t get around as much as I thought…I’ll keep an eye open though most small town businesses seem to me to exude welcome..hmmmm…
See you later.
Wayne
Wayne, I’m glad you’ve had positive experiences in small town businesses. Most are great, I think, but we all have days….
On Twitter, Derek Mabie pointed out that this keeps some people from wanting to use local shops. Does your Shop Local campaign address merchant friendliness?