By Jon Swanson
Being individually responsive can be challenging. We talk about the idea, but how do you specifically customize things that are not part of your core service but help create the environment?
I drink coffee. Often. I like when businesses provide coffee, but shudder when it is made by people who don’t drink coffee. They measure wrong, they don’t care how old it gets. My tire change place used to have coffee that way. I took my own.
About six months ago, things changed. They bought a Keurig single serve coffee maker.
Now, the coffee is always fresh. I get to choose what kind of coffee and how strong I want it. The last time I was in, I even made tea.
And no one working there has to spend time fixing coffee, cleaning the pot. My guess is that it will be cheaper for them than the old way.
And my guess is that it will help the sales of Keurigs.
- When the planes are coming in to land - July 18, 2016
- Are you mortgaging your time? - April 24, 2013
- A customer service story - September 12, 2012
- What to do when a blog post is suddenly popular - May 2, 2012
- Review: The official guide to QuickBooks 2012 - January 23, 2012
- Two discussion questions for you - December 8, 2011
- From scrap metal to skilled crafts - November 23, 2011
- How a small business can be huge - November 16, 2011
- Banding together - October 12, 2011
- Show the love - October 1, 2011