By Jon Swanson
Being individually responsive can be challenging. We talk about the idea, but how do you specifically customize things that are not part of your core service but help create the environment?
I drink coffee. Often. I like when businesses provide coffee, but shudder when it is made by people who don’t drink coffee. They measure wrong, they don’t care how old it gets. My tire change place used to have coffee that way. I took my own.
About six months ago, things changed. They bought a Keurig single serve coffee maker.
Now, the coffee is always fresh. I get to choose what kind of coffee and how strong I want it. The last time I was in, I even made tea.
And no one working there has to spend time fixing coffee, cleaning the pot. My guess is that it will be cheaper for them than the old way.
And my guess is that it will help the sales of Keurigs.
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Jon has been a regular reader and occasional contributor around here since 2006. Jon works as a pastor, but he understands business better than many so-called business people. He gets that it is about people, relationships, service, and yes, even love.