The Oklahoma City edition of the Get Social Conference brought out some direct and honest advice about dealing with critics.
 |
| Get Social crowd by Jessica Miller-Merrell |
The dog keeps barking, and the train keeps moving on.
@stargardenerBeing active in social media doesn’t make people like you. Sometimes they just want your ___.
@eblakejacksonWhat my spouse calls not getting into a pissing contest with a skunk.
@jeanwarner
I mentioned the CAVE people. This is a Jack Schultz acronym. It means the Citizens Against Virtually Everything, and I know them well. Remember, if no one hates you, may may not be doing anything important.
Negativity and politics feed on themselves. Those CAVE people head to the coffee shop early, and they try to stir up as much trouble as they can all morning. Then they have a busy afternoon of more of the same. And even well-justified concerns can get magnified all out of proportion. This happens in the online world, too. Firestorms can hit any company, as one person launches into a tirade and gathers supporters.
What can you do? Here are a few tried and true suggestions, learned from hard-won experience.
 |
| photo by Scott Townsend |
- Be proactive with communication. Over communicate. Repeat, repeat, repeat your message.
- Don’t ignore a firestorm. Keep communicating.
- Remain above the mud. Inform, but don’t argue.
- Focus on the community needs. Don’t get distracted into focusing on the complainers, the side issues, or the past.
- Fix the things that really are broken. That really sucks the life out of a firestorm.
- Reach out directly to the ringleaders. This usually takes them by surprise, and is remarkably disarming.
- When it gets worse than you can imagine, call in some outside facilitators. A neutral party can ask the questions that no one else can admit need to be asked.
What lessons have you learned about coping with critics?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
Becky, you nailed it with “Communicate/Communications.” Call a good old-fashioned “Safety Meeting” of the working group (the office people called theirs a “Staff Meeting”).
I forget who told me first, but I remember that people have to hear something seven times before it sinks in.
Businesses need to address conflict head on and professionally, and not hope it just “goes away”.