Lots of local tourism groups and chambers of commerce send out excellent email blasts to their members. If you send an email newsletter, I’ll bet you routinely talk to people who didn’t know about it. It’s like the best kept secret.
Did you know you could be multiplying your reach with social tools?
You can use the same content to reach out in multiple ways, in multiple places. I realize you don’t have time to do more work. So, we’re going to do this the absolutely easiest way. Posterous. Add email@example.com as a subscriber to your email list. Then Posterous will automatically create a new post from each email you send out.
Posterous includes a wonderful Autopost feature that will then send the post to your regular blog, the post and photos to Facebook, the headline and link to Twitter, and the photos to Flickr. Yes, you do have to go in and set those up, but you only have to do it once. Then it works on automatic pilot.
So from your existing effort, you can multiply that to reach many more people. The Posterous site becomes a new public face for you. Every email is saved there. The search engines are able to crawl through that content, all those events, adding to your online presence. The autoposts to Facebook, Twitter, and Flickr put you in front of your residents and visitors where they spend the most time online. And the autopost to your regular blog means it’s all backed up on your own site.
Do this, and your email blast won’t be the best kept secret in town any more.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.