Third Tribe has turned into my marketing mastermind group.
I’m taking time to talk about it today, because the monthly fee goes to $97 per month after Monday, May 31, 2010. If you want to lock in $47 per month for the life of your membership, now is the time to join.
Third Tribe was designed to bridge the gap between two opposing tribes: the hard core internet marketers (“make money at all costs!”) and the kumbaya bloggers (“how dare you make money?!”). I’m somewhere in between, in the Third Tribe. I blog, and I’m in business. But you won’t catch me making a sales page with yellow highlighter and HUGE red text. You’ve seen those pages; admit it: they make you feel… icky.
When I first joined, the only thing I did was read and interact in the forums. That ability to ask questions, get answers, discuss what would work best for my business and my customers, was more than enough to justify my membership. My most recent question was about how we should distribute content to our members at Tourism Currents. Should we allow them any opportunity to work ahead, or should we lock them in to one lesson at a time? What marketing and learning considerations play into that? The quality of answers was outstanding! I had people sharing their own perspective as students, as course designers, as marketers, and even a corporate curriculum designer. That was some pretty valuable feedback. That is why I call this my marketing mastermind group.
For a while, I ignored the seminars because I thought they were just going to be more of the same-old interviews with bloggers. I have to thank Greg Balanko-Dickson for asking me some questions that encouraged me to go look at them. So I listened to the first few. Ooooooooo, I was wrong! People that I’d heard talk plenty of times were now talking about the details of their business, things I hadn’t heard before.
Chris Brogan‘s recent interview of John Jantsch was a terrific example. I wrote down a couple of pages of ideas for getting more referrals, for my online and offline businesses. Each seminar comes with a transcript and a Next Action Worksheet. If I was as smart as I should be, I would download and use those. They are full of pointed, sometimes challenging questions.
So if you are a marketer, wanting to learn more about the actual practice of selling through building relationships, this could be your mastermind group, too. If you think you can benefit and contribute to the group and get your money’s worth, I hope you will join Third Tribe. If you use my link to join, I earn a small commission. But, if it doesn’t sound like a good fit for you, I hope you’ll pass on it.
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