You have local traditions and things you take for granted; things that your visitors would love to be part of.
Here’s an example from outside Nassau, Bahamas, that could have been from your small town. In the evening, locals come out to the beach along Arawack Cay. They stroll, they feed the gulls, they sit in their cars and watch the ocean, and the old men play dominoes. I didn’t find this in any guide book. No one told me about it. We just happened to stroll into it, and felt the local small town feeling. It gave me a tiny insight into the real people who live there.
There’s an equivalent in your town. Something great that no one thinks about. Where do your locals get together? Think about walks in the park, kids sports where people still sit on blankets on the grass, concerts downtown, and the place where the old men play dominoes.
Here’s why it matters: if you can let your visitors be part of that local feeling, they will be better connected to your place. They will leave happier, and they are more likely to want to return.
Discussion question: what is your local version, and how can you help visitors feel a part of it?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
- Holiday 2022 marketing: Plaid Friday is November 25 - November 14, 2022
- Holiday 2022 Marketing: Spotlight on Community - November 10, 2022
- Holiday 2022 marketing: Spotlight a local business - November 9, 2022
- Picking your Holiday 2022 marketing theme - November 8, 2022
The MyMaps feature of Google Maps is a great way to show where they are and share info about what’s involved – even add a photo. Then the Map can be linked to from local businesses and info services….easy.
Ken, you’re right. Maps are another way to present your location at its best.
Great post! I don’t have an answer to the questions that you posed, but I am at least thinking about the opportunities now.
Thanks, Nick.