When I visited Peru, one highlight was watching a rehearsal parade. It was the day before the Inti Raymi, the Festival of the Sun, in Cusco, Peru. The main festival draws a crowd of thousands and thousands.
But this was the day before. The local bands and performing troops held a rehearsal. The crowd was relatively thin, almost all local people. Everyone was relaxed, casual, and having a good time.
We were able to easily get a space at the rail to watch the performances. (The rest of the tour group went to tour a cathedral instead.) It was an amazing experience. We were, for a moment, part of the locals.
How can you share this kind of experience with your visitors?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Nice perspective and question, Becky. One example would be for community and professional playhouses to post photos and video of rehearsals. My wife just started a production company here in Los Angeles and I posted rehearsal pics of their first play on their website (http://bit.ly/at6fk2). Because it’s “in development” you can get away with things being less formal — in fact, it’s probably better that way because you can show funnier, more human moments, which combined with social networking tools can really help the product get widespread exposure.
Mark, that’s a great example. Thanks for sharing it.