Two events surprised me around professional networking site LinkedIn recently.
First, a long time friend who shuns all online social interaction, joined LinkedIn and started connecting. He told me that he knew it was important if or when he looked for a new job. I was astounded that LinkedIn had enough potential benefit to draw him online.
Second, I found out my local CareerTech blocks students (high school age and adults) from accessing all social networks, including LinkedIn. Instead of blocking them, I think it should be a requirement for students to create their profile on LinkedIn. And I’d really like to see students learn social networking skills, rather than be locked out.
Now, believe it or not, I do have something more to go with this. Back in May, Lewis Howes gave me a copy of the book LinkedWorking that he co-authored with Frank Agin. It gives you a whole bunch of techniques to make LinkedIn work.
I liked the approach they took. Each section starts with a technique drawn from in-person networking, then applies it to LinkedIn, and then gives a success story of someone using that technique. No one person could possibly be the success story for all the techniques, which I think is an important lesson. Don’t try to do everything this book outlines. Pick the most promising strategies and pursue them strongly.
It’s a short book, a quick read. And if it stimulates you to adopt a new technique that improves your networking, then it’s worth it.
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021