A group of local wineries cooperated to create a wine trail, drawing visitors from the nearby metro area. They created a brochure with a map to explain the trail. They hand the brochures out at each participating winery. They intended to post the brochure on all their websites.
I love this idea. When two of the participating wine makers mentioned it at a local event, I searched one of their websites for the brochures. No luck. So I checked the other websites. Nope, not there either. I couldn’t find it on any of their websites. Links to the web designer’s pet causes, yes. Info on the wine trail that could draw in more business, no.
Will I accept “I asked him to post it” as a valid excuse? No. It’s your business. You have the responsibility to follow up and be sure the work is done.
Even if the brochure was available as a PDF download, that is not enough. I would love to see same information available on the site itself. Where’s the mobile friendly version, so I can access it on my smart phone, or even my not-so-smart phone? Have you followed up on any of the ideas for interactive maps that readers put in the comments on How to use maps to promote tourism?
Rather than jump from idea to idea, doing a partial job on each of them, focus your efforts on making the most of each idea you come up with.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.