Facebook ads may be one of the most underutilized forms of local advertising.
No matter how small your town, I’ll bet you have locals present on Facebook. My home town of Alva, Oklahoma, has hundreds of Facebook users. And when you start thinking about how many people in your target area are online, you’ll realize that it’s quite a few. I think this especially applies to tourism.
Beckie Nix with the Lynchburg Regional Convention and Visitors Bureau in Lynchburg, Virginia, told me about their use of Facebook ads for tourism.
“When you think that it is $15,000 to $18,000 for a teeny ad in a national magazine,” Beckie said, “and this is ten times the exposure at hundreds of dollars instead of thousands.”
She told me how closely they can customize ads, every step of the way.
“When those ads hit, I can tell it in my Google Analytics as people come to our site,” she said.
So, do Facebook ads work for tourism? They do for Lynchburg. What is your experience?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Facebook ads have come a long way in just the last 18 months. Something to certainly visit when putting together a marketing strategy and/or a media plan.
I’d love to see case studies from other communities.
So would I, Ari; that’s why I’m asking. Let’s hear from some other communities that are using or have used Facebook ads.