Facebook ads may be one of the most underutilized forms of local advertising.
No matter how small your town, I’ll bet you have locals present on Facebook. My home town of Alva, Oklahoma, has hundreds of Facebook users. And when you start thinking about how many people in your target area are online, you’ll realize that it’s quite a few. I think this especially applies to tourism.
Beckie Nix with the Lynchburg Regional Convention and Visitors Bureau in Lynchburg, Virginia, told me about their use of Facebook ads for tourism.
“When you think that it is $15,000 to $18,000 for a teeny ad in a national magazine,” Beckie said, “and this is ten times the exposure at hundreds of dollars instead of thousands.”
She told me how closely they can customize ads, every step of the way.
“When those ads hit, I can tell it in my Google Analytics as people come to our site,” she said.
So, do Facebook ads work for tourism? They do for Lynchburg. What is your experience?
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
- Holiday 2022 marketing: Plaid Friday is November 25 - November 14, 2022
- Holiday 2022 Marketing: Spotlight on Community - November 10, 2022
- Holiday 2022 marketing: Spotlight a local business - November 9, 2022