If you’re in business in a small town, you know something valuable. Seth Godin is pointing it out for everyone, in Welcome to island marketing. If you run a business on a small island, every interaction matters and every customer is precious. There’s a finite number of people you’re going to be able to sell […]
Archives for July 2009
What do you do when a prospect stands you up
I’d like your advice. A prospect stood me up this week. When he asked, I declined to offer him another free consultation. What would you have done? Does it matter how good of a prospect he was? This person was one member of a volunteer committee, just gathering data to take back to the group […]
Great ideas from Wister in the Brag Basket
It’s Friday, and that means the Brag Basket is open for the weekend. This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. The Brag Basket is open for everyone, whether from a small […]
Getting NYC kids into small towns
I love the idea of getting kids from big cities out into small towns and rural areas, giving them new experiences. Here’s the press release info from one organization that does just that, The Fresh Air Fund. THE FRESH AIR FUND, an independent, not-for-profit agency, has provided free summer vacations to more than 1.7 million […]