“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss
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The small town and rural business resource
By Becky McCray
“Our job is not to configure customers, it is to configure our business to serve customers.”
Liz Strauss
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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Great quote Becky. We do tend to focus on our ideas more than our customers don’t we??
Jeremy @ RefocusingTechnology.com
Yes, Jeremy. And so often, we do things for OUR convenience, not to serve customers. I’m guilty, too, of course. But I’m working on it!
Great quote. Glad to get involved in your blog Becky. Stop by and get involved in ours too.
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Thanks, Chris. Glad to connect with you. I’ve added your feed to my reader, and I look forward to learning about you and your resource.
Not only your outside, retail or B2B customers, but your internal customers, ie: your employees and vendors as well.
Excellent point. Steve Yastrow says a customer is “anyone whose actions affect your results.”