How often do you break out of your search tab?
I have a search tab open watching “publishing” and another watching “books.”
The books tab is full of book readers – 1000s of them…
The “publishing” tab is full of reports of the death of books and publishing and how no one reads books anymore.
Maybe more of us in the “publishing” tab should be listening to and talking with those in the “books” tab.
Chris Webb, Associate Publisher at Wiley and Sons, via Twitter
What are you doing to break out of your “search tab”? How do you get away from others in your industry so you can listen and talk with your customers?
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Chris Webb says
Thanks for the hat tip. I actually have several search tabs open most of the day, all refreshing in real time.
I watch for mentions of our company, our brands, our products.
I watch for mentions of the publishing industry, of readers, of books…
I actually started working with Twitter this way to avoid the API limitations of otherwise excellent tools like TweekDeck.
Becky McCray says
Thanks, Chris. Those are excellent ways to put Twitter to business use.