Just (adverb): merely, only.
Usage: a way to acknowledge insignificance.
Example: I’m just a small business owner. I’ve just got one employee. It’s just a small town.
We all use it. We use it all the time.
We are talking at a family reunion and rich uncle Dave from New York asks us if we have any plans for the future. We shuffle our feet and say, “No, I guess I’m just going to …”
We are reading a terrific explanation of marketing our business, and it sounds wonderful. But then we look at our workspace in the back bedroom and think, “I just don’t…”
I hear it. I hear it all the time.
And I want to shake someone.
Next time you are feeling insignificant about where you live or where your business is or how much experience or education you have, try an experiment:
Before you respond to whoever is asking the question, think about the one employee you do have who no one else would take a chance on. Think of the four customers you do have who think that your service is amazing because you remembered their birthdays. Think of the time you looked around and realized how much you love seeing a fawn in the backyard. Think about the time that you were felt so integrated into your community that when that house caught on fire you wept and then ran to help.
Think about all that and then say, “I have the privilege to be…”
If the other person is listening at all, they will stop and think, “I wish I cared that much.”
Jon Swanson is your customer, presenting every day perspectives in a new way. He was a regular contributor to the Great Big Small Business Show podcast, as the Entrepreneurial Chicken. Jon is the author of the best small business post ever.
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Jon has been a regular reader and occasional contributor around here since 2006. Jon works as a pastor, but he understands business better than many so-called business people. He gets that it is about people, relationships, service, and yes, even love.