Here’s the source of this idea – a Twitter post from C.C. Chapman:
Anyone know a Lending Tree equivalent for home owner insurance?
looking for US based home insurance. I have zero brand loyalty to who I currently have so I figured I’d look around
Take this idea and run with it! What other services can you build into a simple, easy competitive market space? Every customer can identify with the Lending Tree slogan, “When banks compete, you win!” Apply that to insurance, legal services, accounting, web design, or any thing else you can think of.
Don’t have the technical skills to build the web platform? Hire it out! Put your good business skills to work on it!
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Very cool that you took this tweet and shared it as an idea. I heard about something similar the other day called “Home Gain” for real estate agents, but haven’t had a chance to investigate it myself.