Need an idea for your solopreneur small business? Think about local photography. If you have some tourism, students, or other part-time residents, this can be an especially big hit.
You don’t have to be the world’s best photographer, either. Read a bit more about this concept at the Photopreneur site, Photography Marketing: Think Local, Shoot Local.
A sunset is a sunset the world over. But when you’re selling offline, and more importantly, when you’re selling locally, it’s amazing how well images of your area sell.
It might be counterintuitive. After all, any Joe with a camera can walk to the beach and snap away. But when the picture is mounted on a postcard or framed as a poster, it’s no longer a local shot. It’s a source of local pride.
Think about who you are targeting. Where do they shop? Then partner with those stores on some local photography items. Maybe you are in a place where a roadside photo stand would work!
[Photo of the Alva Goldbugs mural, by nephew Colton, posted on Flickr.]
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
