The high profile Freakonomics Blog noticed a tiny slice of rural business, when they profiled the Farmers Only online dating site. Farmers Only got noticed because it fit into one of their trends: niche online dating sites.
Which brings us to the business idea: target your product or service to the rural and small town market. It’s a smaller market, but radically underserved. Make small towns your target market, and rural problems your specialty. Just off the top of my head online banking, business coaching, accounting, and business signs could all be targeted specifically to rural and small town markets.
Thanks to reader Evelyn Mitchell for the tip on the Freakonomics article!
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019