Today’s idea is how to use mobile marketing for your small business to reach tourists.
Small towns are frequently tourist towns. Small businesses are looking to market to anonymous crowds who arrive for a short time. We need a method to give customers an incentive to go out of their way to stop in at our business.
Reader Greg Harris of Mobile Marketing sent me a note about their launch of Mobivity, a service targeted at small businesses to market on mobile and cell phones. Customers can opt in, and you can send coupons, messages, or connect to an SMS app in exchange.
You advertise your opt in keyword or code in all your traditional marketing (and your non-traditional marketing). Put it on your billboard, on your signs, in your radio ads, on your bumperstickers, and your website. Customers can text you for an immediate coupon. That gives them a reason to visit your business.
What do you think? How else might you use mobile marketing for your rural small business?
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021