Today’s idea is how to use mobile marketing for your small business to reach tourists.
Small towns are frequently tourist towns. Small businesses are looking to market to anonymous crowds who arrive for a short time. We need a method to give customers an incentive to go out of their way to stop in at our business.
Reader Greg Harris of Mobile Marketing sent me a note about their launch of Mobivity, a service targeted at small businesses to market on mobile and cell phones. Customers can opt in, and you can send coupons, messages, or connect to an SMS app in exchange.
You advertise your opt in keyword or code in all your traditional marketing (and your non-traditional marketing). Put it on your billboard, on your signs, in your radio ads, on your bumperstickers, and your website. Customers can text you for an immediate coupon. That gives them a reason to visit your business.
What do you think? How else might you use mobile marketing for your rural small business?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
It’s cheezy. Consumers are sick of all forms of advertising, and advertising is generally becoming less effective. Cell phone marketing would have to be the most fustrating, receiving spam txts and calls from other jerks.
Why would anyone want to opt in to more junkmail?
You’re on vacation, in an unfamiliar or barely familiar town. Would you not text for an immediate coupon to a restaurant? Or buy one, get one free from the ice cream place? I think I would.
It is then incumbent on the small business to NOT spam those customers.