• Survey
  • Book Becky to speak
  • The book: Small Town Rules
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Resource: Will It Fly?

By Becky McCray


Rural entrepreneurs face a lack of good, unbiased, reliable advice. A new online resource, called Will It Fly?, is designed to give that kind of advice.

Think of it as an online mentor, a trusted business advisor who asks all those tough questions that make you really think. But this is also an advisor who will help you with the answers you don’t know!

I went through the module on a press release, something I know quite a bit about and felt I could evaluate. I clicked on Marketing, then Press Release was listed under Public Relations. Great! Then it starts asking questions. For example,

  • Have you provided pertinent information to craft an interesting story rather than focusing on your “commitment to quality”?
  • Have you tailored your press release such that it fits in with that media outlet’s specific style and outlook?
  • Are you sure your subject header will get noticed within a crowded inbox?
  • Are you prepared to field reporter questions?

Those are excellent questions for evaluating a press release! Then, rather than overwhelm you with everything about press releases, the system returns only the modules or articles you need and no more. It customizes each lesson based on what you need to know now, not everything under the sun.

Plus, they get bonus points for a “bland” design. No flashing logos, no pretty high tech graphics. The whole site is focused on helping you get and understand the information you need.

I strongly recommend this system!

I read about Will It Fly? in the Rural Entrepreneurship News – the electronic newsletter of the RUPRI Center for Rural Entrepreneurship.

small biz rural entrepreneurship resource management

New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.

  • About the Author
  • Latest Posts

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Downtown is your town’s core: How to make your case - February 22, 2021
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020

August 14, 2006 Filed Under: resources, rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Comments

  1. OkieJ says

    August 17, 2006 at 8:09 pm

    What an awesome site! thanks for posting this for all of us, Becky!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2021 Becky McCray
Front Page · Log in