Rural entrepreneurs face a lack of good, unbiased, reliable advice. A new online resource, called Will It Fly?, is designed to give that kind of advice.
Think of it as an online mentor, a trusted business advisor who asks all those tough questions that make you really think. But this is also an advisor who will help you with the answers you don’t know!
I went through the module on a press release, something I know quite a bit about and felt I could evaluate. I clicked on Marketing, then Press Release was listed under Public Relations. Great! Then it starts asking questions. For example,
- Have you provided pertinent information to craft an interesting story rather than focusing on your “commitment to quality”?
- Have you tailored your press release such that it fits in with that media outlet’s specific style and outlook?
- Are you sure your subject header will get noticed within a crowded inbox?
- Are you prepared to field reporter questions?
Those are excellent questions for evaluating a press release! Then, rather than overwhelm you with everything about press releases, the system returns only the modules or articles you need and no more. It customizes each lesson based on what you need to know now, not everything under the sun.
Plus, they get bonus points for a “bland” design. No flashing logos, no pretty high tech graphics. The whole site is focused on helping you get and understand the information you need.
I strongly recommend this system!
I read about Will It Fly? in the Rural Entrepreneurship News – the electronic newsletter of the RUPRI Center for Rural Entrepreneurship.
small biz rural entrepreneurship resource management
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
- Holiday Marketing 2022: Support your service businesses - November 22, 2022
- Holiday 2022 marketing: Giving Tuesday is November 29 - November 21, 2022
- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
- Holiday 2022 marketing: Artists Sunday is November 27 - November 16, 2022
- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
What an awesome site! thanks for posting this for all of us, Becky!