Your business can be more than it is now. You can expand out from your current level to provide a more exciting experience.
Chris Brogan (who is going to get tired of us linking to him) has some thoughts on this, Create Experience Packages not Products.
It seems to me like this is the age of the entrepreneur. I believe that if you’re considering creating your own business, that you should consider creating experience packages instead of just products or services.
If I sold wine, I’d host wine tastings. If I ran a movie theater, I’d pitch theme nights right in there with my primary screen events. Not to get more money, but because it would stretch the experience for users, and it would make people remember the event more. Creating memories is almost always a value-enhancer.
What more can you offer to customers? Think about it; brainstorm it. Get customers involved in building it.
small biz rural entrepreneurship
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022