Naming your business is important.
Sometimes, businesses end up with names that can project a bad image. Examples:
- George E. Failing Company. Despite the Failing name, they are celebrating 75 years, after having changed to the initials GEFCO.
- Glitsch Construction.
- Greif Brothers Trucking.
- Quality Prevention Company.
I used a couple of these examples before, and I don’t mean anything unkind. My point is to consider what your business name means before you get stuck with it.
Chris at Shotgun Marketing is talking about this, too. He feels stuck with Shotgun Concepts and often has to explain it to customers, much to his irritation.
Or you can intentionally pick a name that requires explanation. My antiques business was M County Antiques. I chose that name because it gave me instant interaction with people. When customers would ask, I could explain that during the land run, our area was surveyed and the counties were lettered instead of named. It gave me a chance to build a bit of rapport with people.
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022