Naming your business is important.
Sometimes, businesses end up with names that can project a bad image. Examples:
- George E. Failing Company. Despite the Failing name, they are celebrating 75 years, after having changed to the initials GEFCO.
- Glitsch Construction.
- Greif Brothers Trucking.
- Quality Prevention Company.
I used a couple of these examples before, and I don’t mean anything unkind. My point is to consider what your business name means before you get stuck with it.
Chris at Shotgun Marketing is talking about this, too. He feels stuck with Shotgun Concepts and often has to explain it to customers, much to his irritation.
Or you can intentionally pick a name that requires explanation. My antiques business was M County Antiques. I chose that name because it gave me instant interaction with people. When customers would ask, I could explain that during the land run, our area was surveyed and the counties were lettered instead of named. It gave me a chance to build a bit of rapport with people.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020