Are you promoting Father’s Day sales? If you have a retail business, maybe you should be. Melody Vargas, guide to About.com’s Retail Industry page, says:
A recent Brand Keys survey indicates that 75 percent of U.S. consumers will be celebrating Father’s Day, spending an average of $115 on their dads.
Where will all of that money be going?
Greeting Cards 80%
Clothing 28%
Gift cards 21%
Tools 11%
Wine/Alcohol 9%
CDs 9%
Books 7%
Electronics 7%
Phones 5%
Computers 3%Where do consumers plan to shop for dad?
Department Stores 29%
Discount Stores 28%
Specialty Outlets 27%
Internet 16%Half of the consumers indicated that they would celebrate this $8 billion dollar retail holiday at a brunch, lunch, or dinner.
Source: Brand Keys, May 2006
small biz rural entrepreneurship retail
- About the Author
- Latest by this Author
Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
For the record, I want alcohol.
Ha! Maybe you’ll be one of the lucky 9%.
Ha. I wouldn’t mind alcohol either. My son’s not quite 2 yet, so he might have a hard time procuring the appropriate ID. Still, he’s got a mother that owes me a gift right?
If you’re in the retail space though, where marketing to fathers is appropriate, it’s definitely a good time to do something, a promotion, etc.
Thanks, Ben. I wonder what percentage of the Father’s Day gifts are purchased by the Mothers.
Notice the high percentage of gift cards. I know my dad is really hard to buy for!
I’d guess a big percentage (maybe even more than 50%) of Father’s Day gifts are purchased by the Mothers.
Even when the kid is old enough, mothers usually step in and get something for the dads too.
I did notice the high percentage of gift cards, which doesn’t surprise me, but I bet a lot of those are “eh, so-so.” Great gift cards are extremely hard to find, I usually end up buying a blank card – I don’t want to spend 5 hours in a card store!