Are you promoting Father’s Day sales? If you have a retail business, maybe you should be. Melody Vargas, guide to About.com’s Retail Industry page, says:
A recent Brand Keys survey indicates that 75 percent of U.S. consumers will be celebrating Father’s Day, spending an average of $115 on their dads.
Where will all of that money be going?
Greeting Cards 80%
Gift cards 21%
Where do consumers plan to shop for dad?
Department Stores 29%
Discount Stores 28%
Specialty Outlets 27%
Half of the consumers indicated that they would celebrate this $8 billion dollar retail holiday at a brunch, lunch, or dinner.
Source: Brand Keys, May 2006
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021