A terrific article on advertising, from BusinessWeek, referred by Smallbusiness.com Newswire.
Don’t confuse advertising with journalism. Journalism’s mission is to inform the audience by presenting all the relevant facts about a given topic.
…
But advertising is different. … advertising needs to come across more like theater.Over the years, an unspoken social contract has developed. Consumers effectively tell advertisers, “Entertain me, and I will give you my attention. Respect my intelligence, and I’ll give you my interest. Do neither, and I’ll give you neither.”
…
Most ads try to spoon-feed people. But nobody past the age of 6 months wants spoon-feeding. Take a different approach.Draw people in. Tell a story. Encourage them to engage in it, and reward them when they do. If you do it right, they’ll want to see your ads again and again. And then you’ll really start getting your money’s worth.
small biz rural entrepreneurship advertising
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
