• Survey
  • Book Becky to speak
  • The book: Small Town Rules
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Advertising: Less is Much More

By Becky McCray

A terrific article on advertising, from BusinessWeek, referred by Smallbusiness.com Newswire.

Don’t confuse advertising with journalism. Journalism’s mission is to inform the audience by presenting all the relevant facts about a given topic.
…
But advertising is different. … advertising needs to come across more like theater.

Over the years, an unspoken social contract has developed. Consumers effectively tell advertisers, “Entertain me, and I will give you my attention. Respect my intelligence, and I’ll give you my interest. Do neither, and I’ll give you neither.”
…
Most ads try to spoon-feed people. But nobody past the age of 6 months wants spoon-feeding. Take a different approach.

Draw people in. Tell a story. Encourage them to engage in it, and reward them when they do. If you do it right, they’ll want to see your ads again and again. And then you’ll really start getting your money’s worth.

small biz rural entrepreneurship advertising

  • About the Author
  • Latest Posts

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • How cooperatives improve small town economies - May 8, 2022
  • Metaverse business idea: virtual world tour guide - April 15, 2022
  • Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
  • Trade show booth design trend: hand drawn visuals - March 21, 2022
  • New business sign design? Don’t use cursive script - February 14, 2022
  • Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
  • Top 5 Rural and small town trends 2022 - January 3, 2022
  • How to start a real small small business - December 17, 2021
  • Tip for better pop-ups and shed businesses - December 5, 2021
  • Small town business idea: cat grooming - November 15, 2021

May 13, 2006 Filed Under: rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2022 Becky McCray
Front Page · Log in