Does your small biz assign job titles to people? Do you get any benefit from it? Rand at SEOmoz asked that question:
I made the executive decision today that having titles like CEO, CTO, Project Manager, etc. really doesn’t serve us well. It inaccurately describe the jobs that we do and creates executive level distinctions that aren’t entirely functional in a small business environment. Thus, I’ll be taking a cue from my girlfriend, who was hired at Cranium with the job title “Princess Leia Organiza” (she’s responsible for a lot of organizational management) and developing more creative titles for the folks at SEOmoz.
Besides which, it’s not healthy to take yourself too seriously. I can’t wait to see the looks from business card receipients :)
So if you have formal titles, dump them. It’s your business, so let your personality come through. Imagine what fun we could have making up liquor store job titles!
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