Robert Middleton, the More Clients Blog, was wondering about why some Independent Professionals charge (and receive) much higher fees than others.
Middleton’s Key Points:
- Sell a solution, not a process.
- See your fees in relationship to the outcome.
- Add a lot of intangible value.
- Have the guts to ask for more.
The first and most important thing for you to realize is that you can charge higher fees. You can charge fees based on the value a client receives, not based on time spent. The second thing to realize is that there are clients who will willingly pay what you’re worth, if you package your services accordingly.
Not once did he say “based on where you live.” Sometimes we feel like we live in a small town, in the middle of nowhere, and have to charge accordingly. Instead, we should feel like the important business professionals we are. Price based on what you are worth, not where you live. Use the myriad of communication technologies to reach beyond your home town.
[small biz] [rural] [entrepreneurs] [fees] [pricing]
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
