HYPERGROW YOUR BUSINESS!®: Profiting from the Value Shift
There’s a subtle shift that goes in companies who are strongly positioned for growth versus average companies on the path of mediocrity. The change is called the “value shift” and takes the companies focus away from selling products or services and shifts it over to creating real value for customers. Ultimately customers do not buy what your products or services are, they buy what they will do for them. Profits are the rewards for creating value for customers. Growth firms will have a strong emphasis on understanding and increasing the value customers get from what they sell.
Curt Clinkinbeard is the author of HYPERGROW YOUR BUSINESS and can be contacted at email@example.com.
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