Anne Fisher, Fortune
“Focus is cash in the economics of attention.”
Merlin Mann, 43 Folders
“You = your calendar”
How you spend your time tells everyone what is important to you. When you are your own boss, and maybe even the only one in the company, no one tells you when to or how to focus on the most important things. Focus is a do it yourself project. So, how’s your focus?
It takes time to develop this skill. It takes locked door, no interruption time. An hour a week would make a huge difference. Pick one day per week, and
- Get up one hour early,
- Close up shop one hour early or open an hour late,
- Skip lunch,
- Schedule a meeting with yourself,
- Give up an hour of TV or internet, or
- Hire or bribe someone to sit in for you.
How do you spend the time? Here are four steps you can use to improve your focus.
- Set a clear vision. Know what results you want from your business. How do you want it to look in 1 year, 5 years, or 10 years? (See Simplified Business Plans for the Real World for some ideas.)
- Decide which tasks are important income producers. What do you do in your business that uses your unique talents? These are the ones for you to keep and focus on. (See Focus on your IPAs: Income Producing Activities.)
- Delegate some of the other tasks. If you have other people in your business, start letting them take on more of the “other” tasks. If you are the only one in the business, start being creative in your delegating. (See 10 Ways to Delegate Without Hiring Staff.)
- Stop doing some tasks. Make some careful choices. Ask, “what would happen if I just didn’t do this?” Think through the consequences, and give up some things. (See Getting Things Done.)
If what’s important to you is revealed by your calendar, then isn’t improving your business worth one hour of focused time per week?
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022