The OSBDC points to Entrepreneur Magazine’s article on 21 ways to bring in more business. My favorite? The last one:
When in doubt, pick up the phone. Instead of lamenting your lack of business, drumming your fingers on your desk and forming new worry lines on your face, call a customer. Touch base, see how they’re doing, visit their office when you’re running an errand, see if there’s anything you can do for them, even if it’s not a paid piece of work. It’ll improve your relationship, and you may jar their memory. After all, you’ll never hear “I’ve been meaning to call you!” if you don’t pick up the phone.
A small biz person came to me not too long ago, seeking some help. He needed business right away, so I encouraged him to make some calls to current customers. He picked up two new jobs immediately. All of our businesses would benefit if we would spend a bit more time checking in with those current customers.
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