Once you have a website, you want to know if anyone is looking at it. So most web hosting includes at least some basic statistics. But, we are always hungry to know more about our customers. So here are some no-fee web stats packages I use.
- StatCounter – provides very detailed info on the most recent 100 hits
- Tracksy – some of the info is not as detailed, but it does keep detailed results for two months
Both provide summary data for longer. I’ve had StatCounter on a site since June 2004, and can view month-by-month comparisons from then till now.
These stats packages work by having you copy and paste some HTML code to your site. Then you can view your results online. If you want more info, Teller Test keeps a running survey on the no-fee stats packages.
With good stats, you can tell which pages people read, which they skip, which links get clicked and which don’t. In other words, you can improve your site to better meet customer needs.
Next post: search engine optimization.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.