Once you have a website, you want to know if anyone is looking at it. So most web hosting includes at least some basic statistics. But, we are always hungry to know more about our customers. So here are some no-fee web stats packages I use.
- StatCounter – provides very detailed info on the most recent 100 hits
- Tracksy – some of the info is not as detailed, but it does keep detailed results for two months
Both provide summary data for longer. I’ve had StatCounter on a site since June 2004, and can view month-by-month comparisons from then till now.
These stats packages work by having you copy and paste some HTML code to your site. Then you can view your results online. If you want more info, Teller Test keeps a running survey on the no-fee stats packages.
With good stats, you can tell which pages people read, which they skip, which links get clicked and which don’t. In other words, you can improve your site to better meet customer needs.
Next post: search engine optimization.
[small biz] [rural] [web marketing] [Becky McCray]
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019
